Modega

Originally called “Mover’s Bodega,” Modega is a dance studio based in Queens, New York that offers some of the most affordable street-style dance classes. A co-founder of the studio familiar with my work asked me to develop a logo that was playfully sophisticated.

Modega Logo

Conceptualization

I wanted to bring together ideas that referenced street culture, boldness, and whimsy. From my personal experiences, corner store cats were common and beloved by the residents of New York City. Incorporating a feline figure into the logo gave the identity a light-hearted inside joke pointing to the New Yorker experience.

Icon and Usage

In lieu of the full logo, the Modega Cat can be used as a playful ambassador of the Modega brand. The logo and icon can be used across a variety of signage and materials needed to run a dance studio.

Photo of signage by Hannah Tran